WHAT EVERY SUCCESSFUL ENTREPRENEUR KNOWS ABOUT DOMINATING HIS MARKET
The successful entrepreneur understands the odds against his business success. More than 90% of small businesses do not survive for 10 years time. The savvy entrepreneur makes two major decisions to lead them on the path to success. One of the first priorities is to take the time out on a regular basis to work on their business strategy and growth, rather than only be absorbed with managing and running their business In addition, they look to others with a proven track record to help with guidance and advice.
WHAT DOES IT MEAN TO WORK ON BUSINESS STRATEGY?
Let me make the important distinction between tactics and strategy. Tactics are the things you do to achieve your goal. They are implemented by executives, managers and even workers in the company to achieve goasl. A strategy is determined in advance, it is the ultimate goal you would like to achieve for each task.
AN EFFECTIVE STRATEGY GOES BEYOND SHORT TERM GOALS.
If you have an interaction with a customer, and I asked what you want to achieve, what would you answer? If like most people you answered? "To make a sale", then you have missed out on developing that customer as a lifetime customer and potential referral. When you meet with a customer there are many opportunities for you to build on for the strategic benefit of your company.
Some opportunities include: arming your customer with better market information; "disempowering" your competition; or plant a seed to generate more referrals. Every client you have is a potential salesperson to get your message to other people and businesses
If you were given all the time you wanted with a customer, what is the perception you want them to have about you and about your product or services? What are the things you should think about as you develop your strategic position?
• What is the long-term reputation you want? Are you operation today in a way that is going to achieve that reputation?
• Exactly how do you want yourself and your company to be perceived?
• What do you do better than your competition? What sets you apart?
• How do you continuously communicate that to your market and customers?
SETTING THE MARKET'S BUYING CRITERIA – A BIG MARKET BREAKTHROUGH
An extension of an ultimate strategic position is to be able to set the buying criteria for the marketplace, then you can take market share. A classic example of that is the Dominoes pizza chain which shifted the buying criteria away from pizza to delivery, and eventually to the speed of delivery. Their original slogan was "pizza delivered in 30 minutes or it's free?
FedEx did a similar thing by changing the buying criteria for the delivery business. One of their first and successful slogans was "when it absolutely, positively has to be there overnight". They created buying criteria which shifted the entire market and created the demand for overnight delivery.
HOW TO MAKE A DIFFERENCE IN YOUR MARKET
• Can your buying criteria actually motivate purchasing from people who might not thing they need the product until they hear the strategic position?
• Can your buying criteria pre-empt or disempower your competition?
• Can your buying criteria make you the single logical choice?
These are challenging questions that require strategic planning and execution to make it happen. There are not many consultants or companies that are capable of asking you those questions to follow up make sure the execution works and is successful.
I have listed below two such companies and people, that have such confidence in their ability to help you that they promise to guarantee to double your sales. If you are not satisfied they will 100% refund your money. They are both geared to serious business owners who want to build a great business and find the proven methods to earn a million dollars.
Reviews & Recommendation
Chet Holmes - Double and triple your sales"
- Chet is one of the most sought after business growth experts in the USA. He has built successful sales programs for over 60 of the Fortune 500 companies. He doubled sales in every division of a multi-million dollar company of Charles Munger – who is Warren Buffet's VP at Berkshire-Hathaway. He promises you "I know you can't work harder, so I teach you to work smarter". Through a money back guarantee 2 1/1 hour seminar, he promises you an outstanding educationAL experience that will double youR sales and teach you faster, smarter and easier ways to grow your company. It is a very strong effective & focused program.
Brian Tracy University
- Brian is one of the top 5 most sought after speakers in the USA... He has over 120 speaking engagement to Fortune 500 companies and small business. This particular resource called "Turbo Charge your Business" is meant to teach you methods, techniques and strategies to grow your business exponentially. Some of what is Included is how to develop strategic alliances; and how to learn advanced marketing techniques to sell more and expand markets. It is a 10 week course which includes a wealth of information, books audios, and support material as well as a pocket sized media player for you to review material at times when you can focus and be most effective. It is a thorough, comprehensive training with alot of information.
